The Digital Marketing Launchpad

Pinterest Marketing Ideas For Novice Marketers

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Do you have a Pinterest account?  Are you using it to drive traffic to your website or blog?  If you don’t yet have an active Pinterest account, let me gently urge you in the direction of signing up.  Why?  Well, first of all, it’s a free social media platform, that is actually closer to a visual search engine.  Also, it provides different ways to utilize it and drive interest to your website.  Everything about Pinterest is a win-win, especially if you’re an entrepreneur and want to use it to your advantage.  Read on to find some Pinterest marketing ideas for novice marketers.

 

Not A Novice?

Not a problem!  While these tips may be geared toward the rookie marketer, I’m sure even the most skilled marketer could learn something from this post.  I’ve been working with Pinterest for a while now, and I can honestly say that between all the social media platforms I have a vested interest in, Pinterest has driven the most traffic to my websites.  Care to hear a few things I’ve learned along the way?

 

To Start

Obviously, it goes without saying that you want to head on over to https://www.pinterest.com/ and create yourself an account.  In my opinion, it isn’t necessary to have a separate business account from your personal account.  Some prefer it though, so it’s completely your preference.  Whether you’re just creating an account or if you already have one, it would be wise to set it up as a business account.  Doing so will offer more perks, such as analytics and advertising options.

 

A Bit About Boards

Within the Pinterest platform, you have the opportunity to create boards.  Within these boards, you’ll store the pins you create and things you re-pin of others.  You want to name your boards and pin relevant content to them.  For example, you might choose to title a board, ‘Digital Marketing Tips’ or ‘Recipes’.  You should always have at least one board that is specifically for the content of your website or business.  Obviously, if you have pinned content that matches those board names, you’ll store them there.  It’s just a really great way to organize your content.  You could definitely create boards before you begin pinning content.

 

Some Points About Pins

There has been quite a bit of research done on the best ways to pin your content on Pinterest.  In fact, there’s no right or wrong way, only suggestions here.  Based on my own research and experience, I’ve come up with a list of tips for the pins you create.  Obviously, you’ll aim to create pins to link to your own blog or website content.  If you grab the attention of someone, they’ll click on your image, and if all goes as planned, they’ll click the link that takes them to your website.

Pin-Points

  • Link to your content
  • Use keywords and hashtags in the description
  • Use vertical image pins (they perform better)
  • Choose and create appealing images with a bold text overlay
  • Schedule pins – and post on Saturdays
  • Pin consistently
  • Keep an eye on the analytics for your pins
  • Pin other’s content to relevant boards
  • Plan ahead for holidays and seasons
  • Create pins for your lead magnets
  • Make several different pins for the same content

 

Miscellaneous Nuggets

The most important thing for you to remember is that creating visually appealing pins is what first captures the attention of your audience.  I prefer to use Canva to create my pins.  It’s free and offers what I need to create my pins.  Pinning consistently is also important.  There are ways to schedule your pins if you aren’t able to pin consistently throughout the day.  Mixing up images and headlines is a great tool for linking to the same piece of content.  You just never know what might catch the eye of your future visitors.  Be creative with your pins and make sure your message is clear.

 

All For Free?

The things I have done within the Pinterest platform have all been at zero cost.  Can you pay for ads?  Absolutely.  Pinterest is much like other social media sites when it comes to paying for advertising.  I’ve not used the advertising option, as I’ve been pleasantly satisfied with the amount of traffic being driven to my websites at the moment.  However, it’s something I may take into consideration in the future.  I wanted to share my success with those of you who are looking for a free way to generate traffic.  Specifically, those looking at some Pinterest marketing ideas for novice marketers.  Generally speaking, rookies in this business don’t want to throw money at something without knowing all they can about it first.

 

Happy Pinning!

I have enjoyed using Pinterest for years.  However, it’s been only for personal use until I became an entrepreneur.  When I switched my personal account over to a business account, my focus became my business.  It has been amazing to watch the numbers in traffic grow each month.  Once I realized that I could link a pin to each blog on my website, traffic grew!  I’ve been changing out older pin images and text for new ones, which has brought new life to my older posts!  Something else that I have enjoyed about Pinterest is that it gives you the option to publish your pin to other platforms.  I’ve easily been able to share a fresh pin to both my Facebook business page and my Twitter account.  Do not underestimate the value of using social media networks to promote your business.  It is a powerful tool!  Best wishes as you move forward to create some awesome pins!

Until Next Time!

~Heidi

 

8 thoughts on “Pinterest Marketing Ideas For Novice Marketers

  1. Thanks a lot for such an amazing review about Pinterest marketing. I’m a new beginner in this marketing industry and i want to use all the ideas for having a online business and earn some passive income.

    I have a website where i use affiliate marketing and promote different products. I made this site with Wealthy Affiliate platform and i want to say it was the best decision i made. Do you know if i can get more traffic on my website with Pinterest without any restriction from Wealthy Affiliate?  I think this can make my business more stronger with many advantages. 

    Thanks again and keep in touch! 

    1. Hello!

      I’m happy to hear that you’re having success with Wealthy Affiliate! That’s wonderful! I’m unsure what you mean about restrictions from Wealthy Affiliate if you use Pinterest. I create pins for all my content via my websites through Wealthy Affiliate. I’ve not experienced any restrictions. Pin away! You’ll be amazed at the traffic you gain! Best wishes!

  2. nice post on pinterest. Pinterest offers businesses a fairly unique proposition. just Like other social media networks, it’s a place to connect with friends and influencers from everywhere. But as a visual search engine and productivity tool for planning your dreams, it’s also a lot more than that. Pinners come to the platform for inspiration. it is great

    1. Hi, Benny!

      Thank you for stopping by! We’ve had quite a bit of good luck from our Pinterest efforts and would recommend it to anyone looking to gain interest for one’s business!

  3. did you know? Pinterest is the fourth most popular social media platform in the United States. It ranks ahead of Twitter, LinkedIn, Whatsapp, and Snapchat. it is said that almost 28% of US adults have a Pinterest account. That is more than one in every four people, and one in two US millennials. the best part is that it is for free. thanks great review

    1. I do know that Pinterest is gaining in popularity and it’s worked so well for us! Just imagine if all those people have Pinterest accounts, how many views your pins could have! The potential is astounding! Happy pinning! 🙂

  4. Hello Heidi. Thanks for sharing this post. I don’t have much idea on using Pinterest. As a matter of fact, I don’t even have a Pinterest account but I have heard so much about its effectiveness in marketing digital products. With regards to this, I will create an account on Pinterest; after all it’s free to use just like Facebook (but I can use paid add too)

    I learnt so much from this post, I didn’t know anything about Pinterest before. I am a graphics designer, so I think I will be able to make images that are eye catching + I love the idea of using multiple pins for the same blog or website content.

    In all and all, consistency is always key to good success.

    Compliments of the season.

    1. Hello and thank you for stopping by!

      If you are a graphics designer, you will have so much success with Pinterest! You will enjoy creating the pins and getting views on your work. Be sure to link your pins to your website and watch the traffic trickle in! Best wishes to you as you dive into something new!

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