Do you have a Pinterest account? Are you using it to drive traffic to your website or blog? If you don’t yet have an active Pinterest account, let me gently urge you in the direction of signing up. Why? Well, first of all, it’s a free social media platform, that is actually closer to a visual search engine. Also, it provides different ways to utilize it and drive interest to your website. Everything about Pinterest is a win-win, especially if you’re an entrepreneur and want to use it to your advantage. Read on to find some Pinterest marketing ideas for novice marketers.
Not A Novice?
Not a problem! While these tips may be geared toward the rookie marketer, I’m sure even the most skilled marketer could learn something from this post. I’ve been working with Pinterest for a while now, and I can honestly say that between all the social media platforms I have a vested interest in, Pinterest has driven the most traffic to my websites. Care to hear a few things I’ve learned along the way?
Obviously, it goes without saying that you want to head on over to https://www.pinterest.com/ and create yourself an account. In my opinion, it isn’t necessary to have a separate business account from your personal account. Some prefer it though, so it’s completely your preference. Whether you’re just creating an account or if you already have one, it would be wise to set it up as a business account. Doing so will offer more perks, such as analytics and advertising options.
A Bit About Boards
Within the Pinterest platform, you have the opportunity to create boards. Within these boards, you’ll store the pins you create and things you re-pin of others. You want to name your boards and pin relevant content to them. For example, you might choose to title a board, ‘Digital Marketing Tips’ or ‘Recipes’. You should always have at least one board that is specifically for the content of your website or business. Obviously, if you have pinned content that matches those board names, you’ll store them there. It’s just a really great way to organize your content. You could definitely create boards before you begin pinning content.
Some Points About Pins
There has been quite a bit of research done on the best ways to pin your content on Pinterest. In fact, there’s no right or wrong way, only suggestions here. Based on my own research and experience, I’ve come up with a list of tips for the pins you create. Obviously, you’ll aim to create pins to link to your own blog or website content. If you grab the attention of someone, they’ll click on your image, and if all goes as planned, they’ll click the link that takes them to your website.
- Link to your content
- Use keywords and hashtags in the description
- Use vertical image pins (they perform better)
- Choose and create appealing images with a bold text overlay
- Schedule pins – and post on Saturdays
- Pin consistently
- Keep an eye on the analytics for your pins
- Pin other’s content to relevant boards
- Plan ahead for holidays and seasons
- Create pins for your lead magnets
- Make several different pins for the same content
The most important thing for you to remember is that creating visually appealing pins is what first captures the attention of your audience. I prefer to use Canva to create my pins. It’s free and offers what I need to create my pins. Pinning consistently is also important. There are ways to schedule your pins if you aren’t able to pin consistently throughout the day. Mixing up images and headlines is a great tool for linking to the same piece of content. You just never know what might catch the eye of your future visitors. Be creative with your pins and make sure your message is clear.
All For Free?
The things I have done within the Pinterest platform have all been at zero cost. Can you pay for ads? Absolutely. Pinterest is much like other social media sites when it comes to paying for advertising. I’ve not used the advertising option, as I’ve been pleasantly satisfied with the amount of traffic being driven to my websites at the moment. However, it’s something I may take into consideration in the future. I wanted to share my success with those of you who are looking for a free way to generate traffic. Specifically, those looking at some Pinterest marketing ideas for novice marketers. Generally speaking, rookies in this business don’t want to throw money at something without knowing all they can about it first.
I have enjoyed using Pinterest for years. However, it’s been only for personal use until I became an entrepreneur. When I switched my personal account over to a business account, my focus became my business. It has been amazing to watch the numbers in traffic grow each month. Once I realized that I could link a pin to each blog on my website, traffic grew! I’ve been changing out older pin images and text for new ones, which has brought new life to my older posts! Something else that I have enjoyed about Pinterest is that it gives you the option to publish your pin to other platforms. I’ve easily been able to share a fresh pin to both my Facebook business page and my Twitter account. Do not underestimate the value of using social media networks to promote your business. It is a powerful tool! Best wishes as you move forward to create some awesome pins!
Until Next Time!