I bet you are familiar with the use of social media for personal use. After all, it is estimated that 3.2 billion people worldwide are estimated to using social media. That’s roughly 42% of the current population. This is just a representation of social media users. Just think of the rest of the population who use the internet regularly. Is it any question why entrepreneurs are taking steps to utilize social media platforms to the advantage of their businesses? There are many advantages to social media and marketing benefits for your business.
It’s really no surprise when we think about the number of online users worldwide that the successful online entrepreneurs are using social media platforms to grow their following, gain traffic to their websites or businesses, establish and earn trust, and sell their products. Success is a definite possibility if we can figure out how to use social media networks to our advantage. Without discussing specific platforms in this article, I’m going to give you the top 5 tips you can begin using today from any platform so you can begin to see success from social media and the use of its marketing to your benefit.
Tip 1 – Identification
Before you decide which platform/(s) you want to use, it’s important to do some planning. Have a business plan in mind. For example, identify who your audience will be. If your target population is teenagers or those in college, you might be more apt to choose a platform such as Instagram. If you’re looking to reach moms, Pinterest may be a good choice. Obviously, you want to think about which social media network your target audience seems to be drawn to. Something else to think about upfront is goals. What are your goals? Do you just want to grow a social following, or do you want to establish relationships, grow trust and authority, and present your brand or product in a way that sells? Once you’ve identified your goals and target audience, choose the platform that checks the boxes.
Tip 2 – Authenticity
Once you create accounts for your selected social media networks, you will be busy. At first, it can seem daunting, but you do want to grow an audience, right? The best way to get attention is to showcase your content or product. You will want to be creative in this capacity. If you’re a blogger, make sure you have sufficient content that you can link back to your website. If you have a product for sale, make sure it’s available and get it out there. You want to market and present yourself in a professional manner. The best way to gain followers is to showcase your professionalism as well as your character, by engaging with your new peeps. 🙂 Be friendly. Comment and like their statuses and posts. Communicate with them and eventually, show them you appreciate their business! Be you.
Tip 3 – Consistency
It’s imperative to be consistent. That means, it is not okay to write a post or two and call it good. If you want to grow your traffic and reap the benefits of online marketing through the use of social media, you have to be present. Not all day, every day, of course. No one can do that. However, if you’re regularly creating relevant content for your readers, make sure you’re posting about it and linking to it. You want to get as much content in front of the eyes of others as you can. Social media is a great way to do that, allowing you to post in a variety of ways, linking to the same content. Write and create as often as is possible and make sure you are sharing with those who are following you. Eventually, you’ll have followers asking you what’s next! Keep your readers interested and waiting for the next bit of content you release.
Tip 4 – Grow And Build
As mentioned earlier, the audience matters. It matters who you are targeting, how often, and whether or not you are engaging with them. As you build your number of followers, please don’t forget about them. They are interested in what you have to offer, say, write, promote, etc. Engage and communicate with them often. They will appreciate this and their trust and faith in you will only grow. Be real. Be genuine. You will continue to grow your tribe.
Tip 5 – Monitor Statistics
If you’re unfamiliar with analytics, do a quick little search. Most of the social media platforms have a way for you to view and monitor the analytics for the things you post. Generally speaking, it’s just a way to see what’s being viewed, interacted with, etc. What has been pleasing to your audience? What’s getting their attention? What could you be doing better to gain their attention? If you can study these things, you’ll only become a better influencer within your social media networks. Some analytics even give you statistics on what kind of devices are being used to look at your content, where in the world your audience is browsing from, gender, peak times of the day, etc. These are fun things to know about your audience. Don’t forget that it can also be used as a tool to your advantage.
After reading this, I hope you are able to see the many advantages to social media and marketing benefits they offer. You’re able to sign up for most (if not all) platforms for free. Why not get started today? Make yourself known as a professional entrepreneur. The sky is the limit and I have no doubt that you can be successful! Just remember to put the above 5 tips into practice!
Until Next Time,